Monday, August 20, 2007

Greenie, we hardly knew ya

We say a sad good-bye today to Greenstone Media, Gloria Steinem and Jane Fonda's love child radio network, which went off the airwaves (and the internet) this past Friday. This radio station by women for women promised "good news, smart personalities, and important topics to help balance your work, family, and life." Despite the many calls for more women's voices in the media, the station just didn't take off in many locations.

I don't, however, think this failure speaks to the death of women's radio as some right-wing rags have claimed or to a lack of women listeners. I think, rather, it suggests that the solution to increasing women's voices isn't to carve out a "room of one's own" -- comforting an idea as that may be -- but rather to demand and claim the stronger place we deserve in mass-market media.

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